Launched August of 2016, Saranghae Means I Love You is a direct to consumer Korean skincare brand designed specifically for the US audience sold exclusively through our online store: www.lovesaranghae.com.
Currently we only carry 15 unique product SKUs through 2 brands.
1. Saranghae Means I Love you
2. Orora Skin Science
Our philosophy is NOT to carry many products that serve the same customer need. Our head office is located in Toronto, Ontario, Canada.
Our warehouses are located in California, Pennsylvania and Florida. 95% of our business comes from the United States, 5% are spread over a dozen countries.
Since 2016, we have shipped over 500,000 orders and over 2.5 million products to 110,000 customers.
AVERAGE ORDER PER CUSTOMER
YEARS IN BUSINESS
"I’m absolutely loving my skincare products by Saranghae! Usually I’m switching all over the place for the “next promise”, but have stuck with these for a year! Have no intention on switching as they keep my 64 year old skin well hydrated, even overnight! Love this stuff!"
"I've been a fan of Saranghae for years now. Amazing results and I've tried everything. Only product that dosen't clog my pores. I'm 48 but since I started Saranghae, people say I look much younger."
"I received the gift set from my best friend who like me had super sensitive skin. I absolutely love the products, zero sensitivity issues even around my eyes! Thanks Saranghae for providing me a skin care regimen my skin loves!"
"The proof is in the pot!! I’ve been using this product for several years. I have very sensitive dry skin or should I say Had!!! My skin is soft supple and most importantly healthy!! People stop me and ask what I use on my skin, the most skeptic of people I know are now users of Saranghae!!! I will never use anything else!"
We have a strong and loyal base of customers with over 65% of repeat customers.
Surprisingly for a Korean skincare brand, we serve a fairly diverse set of customers.
5% african american
The majority of our customers are mature women over the age of 49.
5% are women 19 to 29
12% are women 30 to 39
35% are women 40 to 49
35% are women 50 to 59
13% are women 60+
Our customers are mostly focused on anti-aging concerns and care greatly about results.
They care about minimizing visible signs of aging such wrinkles, age spots and other age related skin issues.
They want simplicity and they will try and stick to a skincare routine but will always look for ways to minimize the number of steps. If they can get away with one hero product they will.
In the beginning our customers were less price sensitive but have become much more so after the pandemic. Even so, they still value quality and efficacy over price.
AVG. CART VALUE
AVG. LIFE TIME VALUE
PRODUCTS PER ORDER
DAYS BETWEEN ORDERS
Sarangahe was launched in Toronto, Canada by Peter B. Lee, a Korean - Canadian with a background in Mechanical Engineering.
Peter noticed that North American beauty customers were curious about Korean skincare products but were frustrated by Korean only language packaging, confusing multi-step routines and strange ingredients not native to US consumers.
Peter hypothesized correctly that high quality Korean skincare products supported by exceptional customer experience and in-depth storytelling would resonate with more mature US consumers.