Saranghae
Means I Love You
Company Information Brochure
OUR BUSINESS
Launched August of 2016, Saranghae Means I Love You is a direct to consumer Korean skincare brand designed specifically for the US audience sold exclusively through our online store: www.lovesaranghae.com.
Currently we only carry 15 unique product SKUs through 2 brands.
1. Saranghae Means I Love you
2. Orora Skin Science
Our philosophy is NOT to carry many products that serve the same customer need. Our head office is located in Toronto, Ontario, Canada.
Our warehouses are located in California, Pennsylvania and Florida. 95% of our business comes from the United States, 5% are spread over a dozen countries.
Since 2016, we have shipped over 500,000 orders and over 2.5 million products to 110,000 customers.
300,000+
ORDERS SHIPPED
110,000+
CUSOMTERS
1.2 Million+
PRODUCTS SOLD
4.7
AVERAGE ORDER PER CUSTOMER
2016
SINCE
300K
ORDERS SHIPPED
110K+
Customers
1.2M+
PRODUCTS SOLD
OUR CUSTOMERS
Maria Stewart
"I’m absolutely loving my skincare products by Saranghae! Usually I’m switching all over the place for the “next promise”, but have stuck with these for a year! Have no intention on switching as they keep my 64 year old skin well hydrated, even overnight! Love this stuff!"
Jill White
"I've been a fan of Saranghae for years now. Amazing results and I've tried everything. Only product that dosen't clog my pores. I'm 48 but since I started Saranghae, people say I look much younger."
Heidi Braginsky
"I received the gift set from my best friend who like me had super sensitive skin. I absolutely love the products, zero sensitivity issues even around my eyes! Thanks Saranghae for providing me a skin care regimen my skin loves!"
Amy Samson
"The proof is in the pot!! I’ve been using this product for several years. I have very sensitive dry skin or should I say Had!!! My skin is soft supple and most importantly healthy!! People stop me and ask what I use on my skin, the most skeptic of people I know are now users of Saranghae!!! I will never use anything else!"
TESTIMONIALS
Our customer are loyal
We have a strong and loyal base of customers with over 65% of repeat customers.
Surprisingly for a Korean skincare brand, we serve a fairly diverse set of customers.
60% caucasian
20% asian
15% hispanic
5% african american
Our customers value efficacy
The majority of our customers are mature women over the age of 49.
5% are women 19 to 29
12% are women 30 to 39
35% are women 40 to 49
35% are women 50 to 59
13% are women 60+
Our customers are mostly focused on anti-aging concerns and care greatly about results.
They care about minimizing visible signs of aging such wrinkles, age spots and other age related skin issues.
They want simplicity and they will try and stick to a skincare routine but will always look for ways to minimize the number of steps. If they can get away with one hero product they will.
In the beginning our customers were less price sensitive but have become much more so after the pandemic. Even so, they still value quality and efficacy over price.
$105
AVG. CART VALUE
$390
AVG. LIFE TIME VALUE
3.8
PRODUCTS PER ORDER
49
DAYS BETWEEN ORDERS
Our story
'Sa - Rang - Hae' means 'I love you' in Korean.
We are a Korean Beauty company that marries ancient Asian medicinal philosophies with modern anti-aging science. Our journey started when our spiritual founder Myeong-Jo Lee originally wanted to create a skin cream to help her sister heal from burn scars. After 2 years of trials, Myeong-Jo found that not only did her formulation help heal scarring, it reduced wrinkles, and improved skin firmness and resiliency.
In 2016 her son and current CEO Peter Lee together with his wife Andrea Mourad created the brand Saranghae with the dream of sharing his mother's creations with the world. His desire to share the very best of his mother's work and Korean culture is the driving force behind Saranghae's passion.
Today, Saranghae, along with our sister brand Orora Skin Science, is one of the most trusted and fastest growing Korean beauty brands in North America. Among our customers, we are known for offering cost effective foundational skincare routines to help with anti-aging, hyperpigmentation, acne scarring and foundational skin health.
Our commitment to exceptional customer care is legendary, and though we have grown so much from our early days, we haven’t forgotten who we are. We are still a trusted, family run skincare company that highly values the people we lovingly serve by offering the very best of performance Korean skincare.
CONTACT US
North America
marketing@lovesaranghae.com
Asia Pacific
frank@lovesaranghae.com